The EU-project is respecting some guiding principles when promoting micro- and small enterprises through instruments of Microfinance. The market based approach to reach the ends of economic growth and employment includes the following principles:

(1) Operational sustainability of the institution
Operational sustainability means cost-coverage. This will enhance the viability of Microfinance initiatives on the long run.

(2) Realise significant outreach
Only when a significant number of enterprises are met by microfinance services, economic change can occur.

(3) Generate considerable impact
Only when a great number of entrepreneurs are enabled to take their chances and maintain economic stability, impact is achieved.